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Hugshire

OVERVIEW

Tagline:

Find caring babysitters in a blink of an eye!

Description:  

Hugshire is a hub with a comprehensive collection of babysitters and nannies who are certified to deliver immersive services. Parents can browse through sitters that fulfill their special needs, cultural roots, and educational requirements. Users have access to caregivers at any location with competitive pricing.

UX Project Team

Team

Monireh Pourazar:

UX-UI Designer

Ali Sherafat: UX-UI Designer

Somayeh Sheikhi: UX-UI Designer

Tools

Figma
Adobe photoshop
Adobe Illustrator
Miro

Balsamiq

Project Timeline

March-Now 2021

GOAL AND IDEA

  • Our Hugshire project aimed to create a community where parents can get connected to other parents where they can share their experiences and exchange ideas and advice.

DESIGN THINKING PROCESS

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Discovery / Emphasize:

User Survey

We involved users throughout the design process via a variety of research and design techniques, to create highly usable and accessible products for them. We conducted an online survey with 50 users and collected the following data on what exactly users need. These are the results of our online survey, answered by parents and potential clients:

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User Interview

We conducted separate interviews with 12 users which leads to dig a little deeper and get more qualitative data. In addition, interviews helped us to understand the problem better and uncover parents pain points.

Define / Insight:

Affinity Map

After more than 46 surveys and 9 individual interviews here are the key findings. The challenge we faced was on how to create that trust and how to assure the user of our vetting process on BBS’s background and experience.

 

These are the findings based on parents priority:

  1. Trust 

  2. Experience/Knowledge

  3. Availability

  4. Connection/Communication 

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Persona

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Scenarios

Scenarios Context

        Bob has been really busy in the hospital lately with lots of back-to-back shifts. Unfortunately, he’s not home a lot to help out with the kids and daily chores. As it happens, it’s tax season and Rachel is dealing with her busiest time of the year too. She’s really short-handed with the kids around the house and is in desperate need of assistance. Frustrated, she reaches out to some family members but as her luck has it nobody is available to step in.

         Defeated, they both feel out of options because their last few babysitters turned out to be what one might call less than ideal and they don’t have the time to go through a tone of interviews to find a proper BBS. After, talking to one of his friends about their problem. Bob gets introduced to the Hugshire App. His friend, who also has a kid, assures him that they have a rigorous vetting procedure before hiring anybody.

Scenarios Path Key

       Next, Bob and Rachel download the app and answer a few simple questions about their children’s age and the type of care they’re looking for. Eventually, they’re taken to a page where both can see profiles of potential candidates. They zoom in on a number of BBS after adjusting a few settings and filters. Rachel and Bob finally find a suitable person with the right credentials.

        BBS’s certification and background are on her front page along with a brief biography video done by herself. Even after reading through the BBS’s descriptions, Rachel and Bob are still uncertain. They scroll through her reviews and realize that they can reach out to some of the parents who had previously hired the BBS. After virtually talking to parents, they’re both pleased to know the parents had a wonderful experience with the BBS. Content with the result, they set up a virtual interview with the BBS. After confirming their contract, Bob and Rachel get access to the BBS sitter’s schedule and future availability.

Storyboarding

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Design / Ideate:

The user flows are based on the pain points of users and focus on finding BBS and hire one. 

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Site Map

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Wire Flow

Low-Fidelity 

The low-fidelity wireframes were built with Balsamiq wireframing software. This step helps us to discover the app pain points at an early stage. we used a clickable prototyping test and ask some users to do some tasks. Then we evaluate their navigation behavior. 

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